Google updates often feel like they come out of nowhere and they can often throw huge wrenches into your strategy. Sudden changes in rankings, tumultuous traffic, and general confusion are not uncommon when it comes to Google updates.

So far in 2020, Google has launched a number of new features and updates that have significant effects on optimization and ranking of webpages, Google job postings, and more.

We want to help clear a few things up for you so you can not only understand this Google update but also use it to your advantage for recruitment and job post optimization.

One of these Google updates in 2020 was a few adjustments to their activity card feature.

Activity cards aren’t a brand new addition — they were initially released in 2019. However, Google’s most recent update makes activity cards much more relevant to recruitment strategies and job listings, not just for website SEO.

Here, we’re going to go over what Google activity cards are, their new features, and how these features affect Google for Jobs & recruitment strategy. Let’s get started.