There are many job search and job posting websites and platforms available to jobseekers and employers today. The sheer number can be daunting. How does the power of Google job search compare?
For many people on both sides of the employment spectrum, it’s hard to know which platforms are the best to use. Which sites will create the most visibility for employers trying to fill positions? And, what sites can jobseekers most routinely depend on to find employment suitable for them?
In this article, we are going to examine what makes Google for Jobs the most popular search tool for millions of people starting their job search online. And, why Google is a great tool that all employers should be leveraging in some form of their recruiting efforts.
We will also look at some of the qualifying differences between Google’s job search tools and other popular job search platforms.
The Numbers for Google
There’s no other way to put it: Google is the world’s dominant search engine platform.
Google has maintained an 86% market share of the global search engine marketplace since July 2010, only with minor fluctuations. Since its inception in 1997, Google has become the go-to platform for online information search, and the company has since expanded its services to include productivity tools, email, mobile devices, and other ventures.
Google for Jobs was introduced in 2017. Google understood that 73% of job seekers started their online job search with Google — and wanted to capture that audience. It only made sense that the search engine platform use their search, AI, and machine learning tools to help jobseekers chart a better path to jobs appropriate for them. Currently, close to 300 million job searches per day start on Google.
The Competition For Google
The online job listing market is not without competition for Google for Jobs. Indeed, LinkedIn and ZipRecruiter have all staked their claim in the market share, and each has its unique benefits, but can any of them compete with the power of Google job search?
Indeed Vs. Google Job Search
Indeed was started in 2004 and has asserted itself as one of the most dominant job websites in the world. Indeed gets about 250 million unique visitors per month while hosting around 175 million resumes. However, unlike Google for Jobs, Indeed is not the most powerful online job aggregator.
Venkat Janapareddy, CEO of Jobiak, has called Google the “aggregator of all aggregators.”
While Google for Jobs pulls in job data from job hosting sites all over the world and presents it right on the user’s search page, jobs hosted on Indeed exist within a vacuum on their site. Indeed’s jobs DO NOT populate on Google For Jobs.
Jobseekers have to start their search on Indeed to get visibility to all their jobs. And, jobs hosted outside of Indeed will not be shown to them.
For employers, Indeed can be free to post a job, but in limited quantity. Also, those jobs are prioritized by the relevancy of posting time. They may disappear quickly unless they’re under a paid promotion.
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Google For Jobs Vs LinkedIn
Google For Jobs is a job search/posting platform that aggregates jobs across multiple platforms and presents it to google search users.
LinkedIn, first and foremost, is a professional networking tool.
Not only that, but it’s increasingly become more and more of a selling tool that people are using under the guise of “networking.” (Just ask any executive how their LinkedIn inbox looks!)
While LinkedIn does post more than 14 million job postings, these numbers are far less than postings by Google for Jobs or Indeed. LinkedIn’s strength comes from its strong user base, over 720 million worldwide. But again, it’s not a go-to job search platform, but rather a professionals networking tool.
Google For Jobs Vs ZipRecruiter, Monster, etc.
Other career sites such as ZipRecruiter or Monster have been around for ages. They come in all shapes and sizes, and they exist for different niches or even geographic areas.
None of them hold nearly the market share Indeed does, and ALL of these job posts are typically scraped by Google and pulled into Google for Jobs.
So why bother posting to these sites in the first place?
Most employers do it because it’s comfortable — some of these sites have been around forever, so they must work, right? Others do it because they think they are getting increased visibility by being on there. But no other site has more visibility than Google.
Creating an optimized job post on your own career site is the best option.
The Benefits of Google Job Search For Consolidating Resources
If you elect to hire with Google and use the power of Google for Jobs, your job postings are free. Google does not charge any fees to post jobs on the Google for Jobs platform. Businesses can reallocate funding towards other efforts for recruitment instead of paying for job visibility.
“[Google for Jobs] allows you to spend less on the recruitment marketing budgets. You can do more with your budget, or decrease your budget,” says Ryan Affolter, a recruiting consultant who has worked with nationwide brands.
Neither Indeed nor LinkedIn offers free job posting capabilities that will not hide/bury your job posts beneath promoted ones.
Remember, 73% of all job searches start on Google, so Google for Jobs has the largest possible audience to tap into for job post visibility. Indeed and LinkedIn both need jobseekers to start within their internal website to locate job opportunities. With Google for Jobs, the exposure to jobs begins with the first search in the address bar.
Jobiak works with businesses to ensure that their online job data is aligned with Google for Job’s schema requirements for higher ranking and maximum visibility.
To learn more about the power of Google job search and our pricing structures, click here.
