Improve the SEO of Your Job Post Descriptions
We see you, talent acquisition superstars. You pour your heart and soul into writing job advertisements with the obvious goal of attracting the best candidates to fill those job openings… and fast. Next, your plan is to post those beauties to Google for Jobs aka the Google jobs search engine because you know that 73% of job seekers start their search on Google.
You may have even figured out how to deal with the structured job posting schema that Google for Jobs requires. But are your job posts SEO optimized? It’s time to ask yourself some very important questions:
- How do I optimize our job postings?
- How do I find keywords for a job posting?
- How do I get my employment ads to rank high on Google?
In other words, have you applied the right SEO posting techniques to ensure that all your hard work is seen by the candidates you want to attract?
Is your answer to these questions absolutely yes? If you are not sure, read on to give your job post the edge it deserves.
How to Have Your Job Posting Ads Rank High in Google Jobs Search Engine
Optimization is critical to making sure your job posts are actually seen.
Today, we’re going to look at five features of our platform that improve the SEO of your job descriptions and optimize your job posts.
All of these optimization features use machine learning to make recommendations on how to improve the Google rankings of your job post. Here’s what Jobiak does to deliver the best search engine results:
1. Scours Google Adwords
Our machine learning algorithms look at real-time alternate keywords from Google Ads and generate keywords. The Jobiak platform is like your Google jobs search engine expert sidekick — it’s constantly looking at what words are being used the most in Google Adwords and tells you what are the most commonly used words. By arming you with a list of up-to-date keywords, you can make changes quickly right within the Jobiak platform to achieve maximum visibility.
For example, if you were looking to advertise a job post for an Embedded Engineer, Jobiak would present the relative keywords to that position.