LinkedIn is what lots of people know as the “Facebook for business.” A professional social networking site that has over 690 million members across the globe, LinkedIn is a staple for many businesses and professionals alike.
Initially, LinkedIn was known for its job listings & postings. While this still is a prominent feature for many (with an estimated 20 million job postings on the site), LinkedIn has become most well-known for networking, employer branding, and B2B connections in recent years.
Recruiting is still a focus, but mostly as a networking and connections site — not as a job board.
This shift in purpose is evident when you examine the additions and changes of the recent LinkedIn redesign. This is LinkedIn’s first major redesign in the last 5 years, which is an eternity in the web design world where most people agree a redesign is necessary every two to three years.
Thus, this redesign was a long time coming and truly shows the shift in priority for LinkedIn as a platform. These changes can also inform job seekers and recruiters & employers alike of how to get the most out of the site.
In this post, we’re going to take you through the major changes in the LinkedIn redesign, what these mean for the platform, and how this can affect recruitment. Let’s get started!