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[expand title=”What is Google for Jobs?”]
Google for Jobs is a search widget appearing in the top results of organic Google searches that was created to match job seekers with relevant, high-quality job listings.
Google for Jobs aggregates job posts from around the web and leverages the power of the #1 global search platform to deliver the most relevant jobs to job seekers through limitless filtering capabilities.
For recruiters, this powerful job listing engine has the capacity to transform the candidate experience and their recruitment strategies. Over 73% of job seekers start their searches on Google, resulting in over 320 million unique searches each month.
Google for Jobs is free to use, but difficult to optimize. [/expand]
[expand title=”What about job boards? Does anyone even use Google for Jobs?”]
Over 73% of job seekers start their searches on Google, resulting in over 320 million unique searches each month.
Historically, job boards have competed for top placement in both organic and paid search results.
Today, Google displays the Google for Jobs interface at the top of the search results to deliver highly relevant search results to job seekers. While searches still do occur directly on job boards, this is fundamentally shaking up the online recruitment process.
With Jobiak, customers pay an average of $1/job to get their jobs up and optimized on Google. The average cost per post on traditional job boards (ZipRecruiter, Glassdoor, Monster, etc.) is between $100-500.
Google for Jobs even has more than 2x the job posts as LinkedIn. [/expand]
[expand title=”How can I tell if my jobs are showing up on Google for Jobs”]
We’ve created a free Job Checker utility for this very reason!
Simply enter the URL of your job, and we will show you whether or not it appears on Google. [/expand]
[expand title=”Why can’t I just post jobs myself?”]
Google requires a complex schema on each and every job post in order for them to appear in searches.
This means you need a working knowledge of HTML and JSON coding languages. You’ll also need a Google Index API account, and the expertise to work with the Google Index API.
Lastly, you will need direct access to the underlying code on your job posting page to update the HTML with the required schema.
Since each job is unique, you’re required to go through this complex and time-consuming process for every single job you post. The technical knowledge, systems-level access, and time to perform these functions are simply out reach for most recruiters and talent acquisition teams.[/expand]
[expand title=”Doesn’t my ATS post jobs to Google for me?”]
Over 50% of ATS’ aren’t integrate with Google. We have developed a comprehensive list of the ones that are.
Keep in mind that some ATS’ claim that they are integrated with Google for Jobs, but it is often a costly add-on service and/or requires special processing. What’s more is that they often aren’t optimized and deliver low ROI.
Wondering if your jobs are appearing on Google? We created a simple Job Checker tool that you can try out here. [/expand]
[expand title=”Don’t job boards post my jobs to Google for me?”]
While many job boards have managed to forward jobs to Google, many of the largest ones haven’t (such as Indeed).
This is an option if you are willing to:
- Pay to post all of your jobs to an integrated job board,
- Allow job boards to siphon away your best applicants by doing what they do best: maximizing clicks.
Google for Jobs, on the other hand, treats every application option equally which means that prospective applicants have to choose where to go to apply and your website is not an option. Once a job board has pulled your best prospects to their site, they are going to maximize that click by using things like display ads and related jobs (often from your top competitors).
In addition, the candidate experience deteriorates exponentially with each subsequent click, and job seekers may never even reach your careers page. [/expand]
[expand title=”Why would I use Jobiak in parallel with my ATS?”]
There are a number of reasons that using Jobiak in parallel with your ATS will deliver excellent results:
- Your jobs aren’t optimized on Google, meaning that they aren’t visible in the top tiers of searches and you aren’t getting as much traffic/visibility as you could with Jobiak.
- Many recruiters and TA managers report that their ATS posting process is a black box – they have no control over what is sent to job boards or how their jobs show up on Google.
- With Jobiak, you have full autonomy and authority over this process and are able to not only test the best job posting language, but also analyze the entire applicant funnel.
- Certain ATS’ forward your jobs to Google for Jobs, but because your job is hosted on a landing page created by the ATS, Google for Jobs believes that job is associated with your ATS instead of your company.
- Instead of “Apply on [CompanyName]” Google will show “Apply on [ATS Name]. An example of this is shown here:
[expand title=”Google’s algorithms are constantly changing…how does Jobiak make sure that our jobs are always optimized?”]
We have a team of 100+ engineers with deep industry experience. They are continually working to on the Jobiak platform to make sure your jobs are algorithmically performing at their best. We’ve identified over 25 unique signals that ensure your jobs appear in the top tier of all related searches. [/expand]
[expand title=”Jobiak is supposed to make sure that our direct apply link is listed first on Google for Jobs…this isn’t happening. Why?”]
If you conduct a search for the title and location of the job you’re asking about, you will likely see that your job is, in fact, showing up as intended.
The reason this may not happen could be because you typed your company name in first (which is not what job seekers are likely to do). In cases such as this, the results will be displayed based on the date that the jobs were originally posted. [/expand]
[expand title=”How do I start posting jobs?”]
Sign-up for the Jobiak platform using our registration link. Once you successfully set-up an account, you can start posting right away.
If you have signed up for one of our SMB plans, we have created a step-by-step guide to posting jobs, which you can access HERE.
If you have signed up for an Enterprise plan, visit our knowledge base where you can find all the resources you need to get up and running. [/expand]
[expand title=”How many jobs can I post at a time?“]
The number of jobs that you can post at any given time is entirely dependent on your plan. You can check to see what your plan-specific capacity is on our pricing page, or on your account’s dashboard in the customer portal.
[expand title=”What information is required for my jobs to appear on Google?“]
There are 5 mandatory fields required for a job to successfully be posted on Google for Jobs.
- Job Title
- Job Location
- Job Description
- Job Valid Through Date
- This is the date that this job will be/is expected to be open until
- Job URL [/expand]
[expand title=”How do I know if my jobs are visible on Google?“]
On Google, simply type in your job title and the hiring location. Jobs can take up to 24 hours to populate on Google. [/expand]
[expand title=”Will applicants be redirected to my website once they clicks on my jobs?”]
If you are an enterprise customer, yes. If a candidate clicks on your unique direct apply link, they will be redirected towards your career site and/or ATS’ landing page (depending on your organizations’ setup).
As of now, the direct apply feature is only available for our Enterprise clients currently. [/expand]
[expand title=”If an application is submitted, does Jobiak have access to it?”]
No, we don’t store or manage any application data for our customers.
Applications are sent directly to the email address that you have registered through your customer dashboard. [/expand]
[expand title=”How soon after posting will I be able to see my jobs on Google?”]
Your job(s) will be available on Google within 24 hours of a successful submission. [/expand]
[expand title=”Why can’t I see my job postings as soon as I add them?”]
Once you post a job it must be properly vetted by our team to make sure that, once its posted on Google, it is optimized for maximum visibility and candidate conversion. This process takes ~24 hours. [/expand]
[expand title=”How long does Jobiak take to approve my job postings?”]
Your jobs will be approved within a 12-24 hour time frame.[/expand]
[expand title=”How can I see the number of views on each job posting?”]
You can just simply login to your dashboard provided by Jobiak using your registered credentials. The dashboard will show you all the statistics for the jobs you have been posting.[/expand]
[expand title=”My job postings have no views at all. What is the reason?”]
Getting views for the jobs you have been posting is not in Jobiak’s control. It depends on the candidates who search for the jobs on GFJ. We recommend you to see if you have added the important parameters which are essential for a job to be visible as mentioned below.
- Job Title
- Job Location
- Job Description
- Job Valid Through Date
- Job URL
It also depends on how exciting the job description is, make sure to create an eye catching job description so that candidates apply to the job when they see it.[/expand]
[expand title=”What is an ATS?”]
An Application Tracking System. At a high level, an ATS is a software platform that enables the electronic handling of recruitment and hiring needs. Many of our clients use ATS’ to manage job details for all their open jobs, candidates, applications, etc.
[expand title=”Do I need an ATS if I want Jobiak to scrape job data from my website?”]
No. We with your existing system, or you may elect to post jobs directly from your customer dashboard.[/expand]
[expand title=”How do I know if Jobiak is integrated with my company’s ATS?”]
If you login to your Jobiak account, you can click on the ATS tab on the left-hand panel of your dashboard. Here, you will be able to see all the jobs that are integrated.[/expand]
[expand title=”My ATS isn’t integrated with Google for Jobs. Will this prevent my jobs from being posted on Google?”]
No. This is one of the reasons many of our largest customers are our customers…they can cost-effectively get their jobs posted and optimized on Google regardless of the ATS that they’re using. [/expand]
[expand title=”Does the data on my company’s website need to be coded or edited for Jobiak to recognize the results?”]
No. All you have to do is provide us with your career page URL, and we’ll take care of the rest! [/expand]
[expand title=”How do I convert my JPEG files to a PDF format?”]
We don’t convert files for you. However, there are loads of (free) online tools available for file conversions. [/expand]
[expand title=”I am trying to post a job through uploading a PDF and I see some rotating cogs, what does that mean?”]
This means that our AI-algorithm is working with your PDF to determine what parameters are required for your job(s) to be fully optimized.[/expand]
[expand title=”Can Jobiak also access my jobs that are visible on third party job boards?”]
Nope. We only have access to the jobs that you post directly through our platform, or which you authorize us to access (via a pixel installation, file upload, XML feed, or career site). [/expand]
[expand title=”How do I maximize the candidate traffic for my job postings?”]
A maximized candidate flow is dependent upon:
- Optimizing your posts on Google
- For the most part, we take care of this for you. Just make sure that your job details are correct and detailed (company name, URLs, description, salary info, etc.).
- Having a solid job description:
- Candidates are far more likely to apply for jobs with strong job descriptions. [/expand]
[expand title=”I can’t get the progress bar do display 100% completion on the tagging page, what do I do?”]
If the progress bar on the tagging page is below %100, the parameter’s that must be completed (on the left side panel) are unpopulated. This is important because each one must be completely vetted in order for a job to be fully optimized. Please follow the instructions provided for each parameter, after which the progress bar should display 100% completion. [/expand]
[expand title=”Can I use an XML feed to post my jobs up instead of posting them individually?”]
If you are an enterprise customer, you can always elect to upload your jobs via an XML feed. One of the best parts of the Jobiak platform is that we can accommodate any type of XML feed.
If you are on an SMB plan, then you can only post your jobs via PDF, job URL, or by creating job posts individually. [/expand]
[expand title=”Can I edit a job even after it’s posted?”]
If you are on an enterprise plan and are using, for example, an XML feed, any updates to the feed will automatically be picked up by our ML platform and reflected on Google for Jobs in real time.
If you are on an SMB plan, once you have posted a job and it is live on Google you won’t be able to make any changes to the post. You can, however, easily delete the any posts and make any changes before re-uploading them. [/expand]
[expand title=”Where can I see a list of all the jobs I have posted?”]
You will be able to see any and all statistics related to your history with Jobiak from your customer portal. [/expand]
[expand title=”Can I post jobs on the behalf of my clients as a recruitment company?”]
Yes. You can certainly post jobs on behalf of your clients. Just keep in mind that all billing/invoicing will be directed to the email address/customer information that you input during the sign-up/registration process. [/expand]
[expand title=”How do I deploy the Jobiak tracking tag on my website?”]
Please keep in mind that this is only available for our enterprise customers. If you are an SMB customer, your job postings will be automatically tracked, and you will therefore be able to view any pertinent analytics via your customer dashboard. [/expand]
[expand title=”All of my jobs are currently posted to one page, can I still use Jobiak?”]
Google for Jobs requires that the embedded tags are available within the code of the page that the job is posted on. If you have multiple jobs on a single page, even if separated by anchor tags, Google for Jobs will not read the individual jobs. However, when importing the job post URL into Jobiak users are then able to isolate out the specific individual job, set up the tags for that post, and then import into Jobiak to host as part of the tagging process. The end result will be a Jobiak-hosted job post, for the individual job you chose. Repeating this process for each job that is embedded on the page will work around this restriction from Google. [/expand]
[expand title=”I am a staffing agency, can I use Jobiak to post my client jobs and redirect the apply process back to my company site?”]
We have special programs available for staffing agencies so please contact us to learn more specifically about how we support the unique needs of recruiters working at staffing agencies or working as independent recruiters. [/expand]
[expand title=”Does Jobiak support other languages in addition to English?”]
Jobiak has launched the platform with English support at this time, and are currently tuning the machine learning engine to support Spanish as well. As Google expands the languages Google for Jobs is available in, Jobiak will evaluate appropriate timing to launch in that language. [/expand]
[expand title=”Can I log in to Jobiak on my mobile device?”]
Currently, Jobiak is only available on desktop browsers, which is how most recruiters post jobs today. Our engineers are hard at work developing a mobile version that delivers the full power of the Jobiak platform while taking advantage of the unique capabilities that a mobile device provides. Stay tuned for updates in the near future. [/expand]
[expand title=”What if I want my job to appear on my careers page?”]
Jobiak Business and Enterprise users are able to capture the HTML with the structured data included and post the job back to their website. Alternatively, if you have deployed the Jobiak Tracking Tag on your Website we are able to do this for you automatically. [/expand]
[expand title=”Can I add my company’s logo to my job posting?”]
Jobiak Pro users are able to view the job posting once published on our site and update their logo. Adding the logo once will ensure that it shows up on all future jobs. In addition, Pro users can navigate to the “Employer Defaults” section under settings on the Dashboard and upload their logo. This option is not available for Free users, however upgrading to Pro is easily done from the job posting process. Business account users post their jobs to their own careers site and their branding is maintained. [/expand]
[expand title=”What do I do if I don’t have a URL for my Job Post?”]
Currently, Free and Pro users must have a public URL that our engine can crawl. Business Plan users are able to connect directly to their ATS and pull jobs from the ATS. Soon, Jobiak will allow all users to upload a PDF of their job, we will announce more details as they are available. If your jobs are currently hosted in an ATS that does not create a permanent public URL, we are currently offering three months free for Business Plan users so you can try our integration for free.[/expand]
[expand title=”My job is currently posted on a job board, can I use that link with Jobiak?”]
While many job boards allow our crawlers to access jobs posted to the board site, this is not the intended use case and would create the potential for a poor user experience. We strongly recommend using the native URL of your job post either on your website or hosted in your ATS. [/expand]
[expand title=”If I post my jobs to a job board, won’t the job show up on Google for Jobs?”]
Yes, many job boards will pass their jobs to Google for Jobs (though as of this writing, Indeed is not integrated with Google for Jobs). In addition, many of the job aggregation sites that have sprung up to feed traffic to the major job boards are also integrated with Google for Jobs.This is an option if you are willing to one: pay to post all of your jobs to an integrated job board, and two if you are willing to allow the job boards to siphon away your best applicants. Google for Jobs treats every Apply option equally so now your prospective applicants have to choose where to go to apply and your website is not an option. [see example above] Once on the job board has pulled your best prospects to their site, they are going to maximize that click to display ads, potentially show other related jobs, and dilute your brand message. In addition, the job seeker experience degrades exponentially with each subsequent click and job seekers may never reach your careers page to learn more about what its like to work at your company. [/expand]