As recruiters try to overcome a labor shortage while attracting new applicants, it may be time to understand what job seekers today want. The global pandemic has changed many things, including job seeker expectations. With more interest in remote work and compensations beyond pay grade, it’s important to reevaluate your strategy. Right now, job seekers want more, so it’s important to follow current recruitment trends and adapt strategies for the future.
Accessibility and Flexibility
Abrupt changes from in-person offices to remote work has made job seekers realize they want more flexibility in their work/life balance. If it was so simple to make changes for the pandemic, why should it be difficult to continue moving forward with accessible work options?
Certain demographics of job seekers are more interested in flexible work, particularly women. Make sure you establish equity and inclusion as a priority. In other words, the more accessibility you offer to job seekers, the more interested they’ll be. Hybrid flexibility is a huge advantage when posting jobs to different recruiting platforms.
Healthy Work Environments
To avoid high attrition rates, employers should focus on the well-being of their team members. Many people are beginning to feel unappreciated and underpaid for their workload, leading to mass resignations.
Part of the “great resignation” stems from a lack of positive work environments. Employers would be best suited to take feedback from current employees, give people a sense of purpose, and find ways to show appreciation.
Reasonable Compensation
Instead of beating around the bush, employers need to place compensation parameters in the job description; job seekers are eager to learn about their compensation without jumping through loops. Depending on the industry, this can be especially appealing. For example, restaurant owners could hire more people based on an increased compensation level in the job description – as the industry is suffering from staff shortages nationwide.
Investment in Technology
It’s inevitable: to recruit today’s job seekers, employers need to lean on automation and artificial intelligence to improve process efficiency. The recruiting process can be expedited by relying on technology to screen, schedule, and chat with candidates. Chatbots are one of the most popular tools for current recruiters, with several organizations using them for the hiring process.
Google for Jobs
Platforms like Google for Jobs are a potential game-changer for businesses willing to align their job data with what Google asks. Google will cater to the job seeker and look to provide the best user experience possible; however, those employers that embrace the systems Google puts in place will receive a steady flow of desirable job candidates. Giving the right first impression in a market competitive on talent is key, and it all starts with attractive and reliable job postings.
To learn more about the recent changes made to Google for Jobs in their fall update, please read our accompanying articles:
Google for Jobs October 1st Updates – What Are the Guidelines?
What Elements on a Job Posting Page Will Negatively Impact Your Google Quality Score?
The New Google for Jobs Guidelines – What Can An ATS Expect?
