Understanding how to hire employees in the modern age is tough. Trust us, we know that the struggle is real.
Talent acquisition teams and recruiters are trying to keep their heads above water creating a talent pipeline. And job seekers are tired of being served jobs that don’t match their skills or preferences. Fortunately, Google is using their search engine magic to solve both parties’ problems. Let’s look at how to hire employees using the latest technology from Google.
Google created Google for Jobs as a solution to the modern recruiting issues. Launched in June 2017, the Google for Jobs website & program aggregates job listings from across the web and presents relevant, high-quality results in a simple box at the top of organic search.
Who Can Use Google for Jobs?
Google for Jobs is designed to empower employers to find the right-fit candidates and help job seekers find jobs that align with their interests, skills, and culture preferences.
Currently, organizations across the world (North America, Latin America, Sub-Saharan Africa, the UK, Spain, India, Singapore, and more) are using Google for Jobs to harness the power of the world’s most powerful search engine to find and hire the best talent in the world.
How Does the Google for Jobs Website Help Job Seekers?
The key word here is relevant.
If I am looking for a Marketing Director job, do I enjoy getting served Director of Patient Services jobs? No. With Google for Jobs, seekers simply enter their job preferences into the Google search bar and instantly receive a list of relevant jobs.
Jobs can be filtered by category, date, title, type of job, salary, and even the length of commute. Searches can be saved, and new results can be delivered to a job seeker’s inbox every day.
Due to its efficient and intuitive nature, Google for Jobs is retraining job seekers to launch their job search from Google. A straightforward user experience, combined with the promise of all relevant jobs aggregated in one spot, is undoubtedly swaying job search behavior.
How to Hire Employees: Google for Jobs Helps Recruiters
73% of job seekers start their job search on Google. As a recruiter, you therefore want to be absolutely sure that your jobs are showing up there.
Google for Jobs lets recruiters deliver job listings direct to candidates who match the job posting requirements, putting your company at the front of the line for interested candidates.
What Are the Benefits of Using the Google for Jobs Website?
Enterprise organizations and job board websites using Google for Jobs have been reporting exquisite results:
- Shorter time-to-hire – Great candidates are finding jobs faster, and open roles are being filled more quickly
- Improved user experience – The Google for Jobs interface is integrated with the entire Google search results, giving job seekers the information they need and the ability to save it for later or receive email updates
- Higher quality candidates – Google for Jobs’ algorithm intelligently matches better candidates with the right roles
- Improved search results – Google’s machine-learning algorithm keeps getting smarter, learning what job seekers are looking for and how to best provide it
- Fewer IT resources – no need to develop this smart matching technology in-house
According to the case studies on the Google for Jobs website, organizations have seen results that greatly improved their ability to fill roles.
For example, Johnson & Johnson received over 1 million resumes annually from its career website, but only a small percentage were qualified.
Since partnering with Google, they have experienced a 41% increase in highly-qualified candidates.
How Do I Post My Jobs to the Google for Jobs Website?
If you’re looking to learn how to hire employees with this program, keep reading. There are 4 ways to get your jobs up on Google for Jobs:
1. Post your job to a job board that has integrated with Google for Jobs. Your job post will be visible, though the Google apply button will take the job seeker to the job board instead of your careers page. This is something that leads many candidates to abandon their applications.
2. Deploy an Applicant Tracking System (ATS) that has integrated with Google for Jobs. Currently, just over half of the ATS’ in the market today are integrated. You can check this page to see if yours is on the list. (Note: in many cases, Google reads the name of the ATS as the company name so the apply button will be the name of your ATS, not your company.)
3. Ask your developers to deploy the required Google tag schema yourself on each job post and submit them through the Google Index API. Bear in mind that these are not SEO Meta tags. Building the jobs tags requires a deep understanding of HTML, JSON, and the Google Index API to create and code the tags.
These tags need to be prepared for EACH individual job post and embedded in the HTML of the webpage where that job post is hosted…and you need to repeat this process for every job you want to send to Google for Jobs.
4. Use Jobiak, which allows recruiting professionals to easily deploy their jobs to Google for Jobs directly.
If you are not sure if your jobs are available on Google for Jobs, you can use this job checker utility to find out.
The Bottom Line
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful,” and their new Google for Jobs service does exactly that for the recruiting and talent acquisition space.
Organizations that choose to integrate their job listings with this platform will have their job listings rise to the top of the list and attract the best candidates. Don’t get left behind. Contact us today.